Earth Shoes
Earth Shoes is a footwear brand that focuses on providing comfortable and environmentally conscious shoes. The shoes use recycled and natural materials in addition to advanced technical design for comfort purposes.
THE ASK
MediaMax was tasked with multichannel program including newsletter + maxIQ, social, mobile & pre-roll. The target audience is women ages 18-55, with a focus on millennial women 25-45, interested in wellness, healthy living, and fashion/shopping.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Footwear
The Results
For Earth Shoes, the results revealed a successful campaign that generated awareness, engagement, and conversions in the shopping domain. The campaign reached a substantial audience, achieving a notable CTR and conversions at a reasonable cost per acquisition (CPA).