SOCIAL ADS
The below specs are applicable to all following available ad types: Image, Video, and Carousel.
| FEEDS | 1440×1440 (1:1 aspect ratio) 1440×1800 (4:5 aspect ratio) |
| STORIES & REELS | 1440×2560 (9:16 aspect ratio) *Leave the following areas free of text or logo overlays to avoid them being covered by the profile icon or CTA: -Stories: 14% of the top and 20% of the bottom -Reels: 14% of the top, 6% of the sides, and 35% of the bottom |
| FILE TYPES | Images: JPG or PNG Videos: MP4, MOV or GIF |
| MAX FILE SIZE | Images: 30 MB Videos: 4 GB |
| TEXT REQUIREMENTS | Primary Text: 125 Characters Headline & Link Description: 27 Characters *Text over character limits is allowed but may be truncated |
| ADDITIONAL AD REQUIREMENTS | Carousel Ads require 2-10 images and/or videos |
** Assets are due two weeks prior to launch
PROHIBITED CREATIVE GUIDELINES
- Promote online gambling (paid, free, or gateway to paid gambling; brick and mortar gambling is acceptable)
- Depicting or delivering libelous, violent, tasteless, hate, defamatory or illegal content
- Portray partial or complete nudity, pornography, and/or adult themes, obscene content
- Tobacco and related products
- THC products, CBD products, or cannabis products containing related psychoactive components
- Spawn pops, simulate clicks, malicious code, viruses, or executable files of any kind
- Delivering surveys via floating layers, pop-ups, or pop-unders
- No explicit language, no spelling mistakes, no simulated expletives (e.g.: #$%!)
Please visit Meta’s full list of prohibited restrictions for creative