Search Engine Marketing (SEM)

Amplify Pay-Per-Click performance through partnerships with Google AdWords, Bing Ads, additional search engines and paid content delivery platforms to deliver web analytics, landing page selection, bid management, keyword list generation, and creative copy-writing to promote your sites visibility through paid advertising.

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Full Suite of Capabilities

  • Audit of historical data and analysis of competitor behavior
  • KPI & Performance Analysis
  • Extensive keyword research
    • Keyword matching and bidding
    • Negative keyword selection
  • Expand existing keyword portfolio
    • Long and short tail, non-branded terms
    • Competitors terms
  • Expand publishers to expand reach
    • Google AdWords
    • Bing Ads
    • Yahoo Gemini
  • Implement call tracking to enable call extensions and track new group sales calls
  • Continued Account Maintenance¬†
    • Search term analysis & refinement
    • Conversion/goal analysis
    • Bid & budget management
    • A/B Copy Test to improve quality scores and to increase CTR and conversions
Premium Print & Digital Media Solutions

Reach Your Audience At Every Touch Point

As local market media experts, we offer full-service media planning and buying to reach your audience, from Main Street to Madison Ave.