First-Party Data

MAX IQ uses deterministic first-party data to reach your exact audience, helping to improve the overall efficiency of your campaign. MAX IQ leverages a combination of offline, e-postal, and mobile app data to create an audience that best aligns to your target market. Marketers are using first-party data to eliminate wasted impressions and achieve the strongest ROI on their data-driven marketing efforts.

 

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2/3 of marketers identify first-party data as the best choice for data-driven success:

This is determined by highest lift, best customer insight, increased customer lifetime
value (CLV) and financial return.

First-party data is where the battle for customer engagement will be fought:

82% agree or strongly agree that they will increase their use of first-party data
Source: Forrester

Full Suite of Capabilities

  • Programmatic overlay can run across display, mobile and social (FB, Instagram, Twitter)
  • Condé Nast overlay will only run across the full collection with display and mobile units.
  • Deterministically reach audience via SDK (software development kit)
  • Access to 9,000+ mobile apps
  • Access to 120 million verified consumers across desktop, mobile & social
  • 500+ audience segments including demographic, geographic & psychographic criteria
  • Create scalability with look-alike audiences
  • Applicable for all verticals

 

Premium Print & Digital Media Solutions

Reach Your Audience At Every Touch Point

As local market media experts, we offer full-service media planning and buying to reach your audience, from Main Street to Madison Ave.