With access to over 3,000 data providers, such as American Express, Mastercard and Nielsen, MediaMax uses informed insights to create custom audience segment.
Streaming TV Advertising.
Audio ads are served across podcasts, digital radio and music streaming services.
Video ads are served via OTT inventory (ie. Netflix, Hulu, Disney+ and Sling) and CTV (ie. Roku TV, Smart TV, Apple TV and Amazon Fire).
All ads run in a brand safe environment along side non-sensitive content.
MediaMax suggests a display campaign to run in tandem with a streaming audio campaign. This will help create a “surround sound” message for you to reach your target consumers on multiple platforms and increase help increase engagement.
What is Connected TV?
Connected TV, or CTV, is another name for streaming TV. Usually, it involves connecting a device, like Roku or Fire stick, to a television set. The device allows users to stream content from a platform, such as Hulu or Netflix.
In some cases, the streaming device is part of the television itself, such as smart TVs that connect to the internet. In other cases, a person can stream TV shows and movies by connecting a video game console, like a PlayStation or Xbox, to their TV.
How We Deliver CTV Ads
CTV allows for over-the-top (OTT) delivery. Instead of paying for a cable subscription, OTT lets a customer access content and programming over the internet. Some over the top media services require a paid subscription, like Netflix or Amazon Prime.
Others offer an ad-supported option. Instead of paying a monthly fee, consumers who choose an ad-supported OTT service watch several targeted ads when they access a program. The type of ads they see usually depends on their location, age and interests. Programs they’ve viewed on the streaming service service also influence the type of ads a consumer sees.
Connected TV Example – Roku
Advertising on Roku puts your brand in front of more than 51 million households. Similar to Hulu ads, Roku ads allow your brand to target users based on their demographic information, location and interests.
Roku is a CTV device that lets users stream content from apps, such as Hulu, on their TVs. Roku devices take several forms, from set-top boxes that plug into a traditional TV to smart TVs that connect directly to the internet.
With Roku, a user can upload their preferred streaming services, such as Amazon Prime, Netflix, and Hulu, and watch content on their TV. Roku devices also have several built-in channels which provide additional access to TV shows, music, and movies.
Benefits of Connected TV.
Cord-cutting has become the norm these days, with many households choosing to skip the traditional cable or satellite TV service. Instead, they rely on a mix of OTT services to provide their entertainment needs. The high cost of multiple OTT subscriptions means that many cord-cutters choose the ad-supported, free options for at least some of their services. Compared to traditional TV ads, CTV ads offer several benefits.
– Ads are targeted: Traditional TV ads use a best-guess when it comes to targeting, as there’s no way to know for sure who’ll be watching a program. But with OTT delivery, advertisers have access to the user’s demographic info and general interests. Using that information, you can target your ads to an audience that’s most likely to engage with them.
– Ads are non-skippable: Some services let users skip ads after a few seconds. That’s not the case with CTV ads. A user needs to let the ad play to the end before they can watch their show. Non-skippable ads mean your impressions are guaranteed.
– IP-based delivery: CTV ads use IP-based delivery, which provides access to a user’s data.
– User-control: With CTV ads, you can reach consumers at the right place and time. They have control over when they watch their favorite programs, which means they can be more receptive to ads that play before, during, and after their shows.