Streaming TV Advertising.
Unlock the power of streaming TV advertising with MediaMax, where luxury brands meet innovation. Today’s affluent audiences demand more than traditional ads—they expect exclusive, tailored experiences. With precise targeting, MediaMax streaming TV ads ensure your brand reaches the right audience at the perfect moment, driving deeper engagement and delivering measurable results. Take your campaigns to the platforms your consumers trust and become a leader in the streaming advertising revolution.
Why CTV?
Cord-cutting is the new normal. Many households are skipping traditional cable or satellite TV services and turning to OTT platforms for their entertainment. With subscription costs rising, ad-supported platforms offering premium content at no cost are rapidly gaining traction. This shift has made CTV advertising a game-changer. By combining precision targeting with unmatched engagement, CTV ads put your brand directly in front of a large, receptive audience—redefining the way brands connect with today’s consumers.
Key Advantages
– Ads are targeted: Traditional TV ads rely on broad estimations for targeting, as there’s no way to know for sure who’ll be watching a program. With OTT delivery, advertisers have access to the user’s demographic info and general interests. Using that information, you can target your ads to the audience most likely to engage with them.
– Ads are non-skippable: Some services let users skip ads after a few seconds. That’s not the case with CTV ads. A user needs to let the ad play to the end before they can watch their show. Non-skippable ads mean your impressions are guaranteed.
– IP-based delivery: CTV ads use IP-based delivery, which provides access to a user’s data.
– User-control: With CTV ads, you can reach consumers at the right place and time. They have control over when they watch their favorite programs, which means they can be more receptive to TV streaming advertising before, during, and after their shows.
What Streaming TV Offers
Streaming Vs. Traditional
Traditional TV ads rely on broad estimations for targeting, as there’s no way to know for sure who’ll be watching a program. With OTT delivery, advertisers have access to the user’s demographic info and general interests. Using that information, you can target your ads to the audience most likely to engage with them.
Captivate More
Streaming TV offers an immersive platform for luxury brands to captivate their audience. With high-definition visuals and engaging audio, it brings craftsmanship and elegance to life, creating impactful brand experiences. Advertising on streaming services also unlocks innovative ad formats, from short, attention-grabbing spots before programs to interactive ads that invite viewer participation. These creative opportunities drive emotional engagement and brand recall, ensuring your brand stands out to a discerning audience.
Data Analysis
Streaming enables luxury brands to maintain a consistent and prominent digital footprint. Through popular streaming platforms, brands can stay top of mind with their target consumers, even as traditional TV viewership declines. Moreover, streaming TV ads are data-driven, offering in-depth performance analysis. This provides luxury brands with valuable insights into viewer engagement and ad effectiveness, allowing them to refine strategies and create even more impactful campaigns.
MediaMax offers luxury brands a sophisticated, targeted, and engaging platform to connect with their desired audience. It is an investment in a future-facing advertising medium that resonates with the luxury market’s values and preferences, ensuring that brands remain relevant and impactful in the ever-evolving digital landscape.
Connected TV.
What is Connected TV?
Connected TV, or CTV, is another term for streaming TV. It typically involves using a device, such as a Roku or Fire Stick, connected to a television set. These devices enable users to stream content from platforms like HBO Max, Hulu, or Netflix.
In some cases, the streaming capability is built into the television itself, as with smart TVs that connect directly to the internet. Alternatively, users can stream TV shows and movies by connecting a video game console, such as a PlayStation or Xbox, to their TV.
How We Deliver CTV Ads
CTV allows for over-the-top (OTT) delivery. Instead of paying for a cable subscription, OTT lets a customer access content and programming over the internet. Some OTT media services require a paid subscription, such as Netflix or Amazon Prime, while others offer ad-supported options.
Ad-supported platforms provide premium content without a monthly fee, but viewers watch several targeted ads when accessing a program. These streaming ads are tailored based on factors such as location, age, and interests. Even the programs viewers watch influence the ads they see, creating powerful opportunities for brands to advertise on streaming platforms, connect with the right audience, and maximize ad effectiveness.
Connected TV Example – Roku
Advertising on Roku puts your brand in front of more than 51 million households. Similar to Hulu ads, Roku ads allow your brand to target users based on their demographic information, location and interests.
Roku is a CTV device that lets users stream content from apps, such as Hulu, on their TVs. Roku devices take several forms, from set-top boxes that plug into a traditional TV to smart TVs that connect directly to the internet.
With Roku, a user can upload their preferred streaming services, such as Amazon Prime, Netflix, and Hulu, and watch content on their TV. Roku devices also have several built-in channels which provide additional access to TV shows, music, and movies.
FAQs: Streaming TV Advertising.
Over-the-top (OTT) advertising refers to ads that play when a user accesses streaming TV content, such as a show or movie on a streaming video service. OTT ads are different from traditional TV ads, also known as linear TV ads.
Linear TV ads are scheduled to air at specific times on specific channels. They’re notorious for being tuned out — users might mute their TVs, fast forward through the ads if they’ve recorded the program, or simply leave the room.
In contrast, OTT ads usually can’t be skipped and must play through to the end before the program begins. This ensures that streaming service advertising captures viewers’ attention in a distraction-free environment. OTT ads are also much more targeted than linear TV ads, making them more likely to reach an engaged, receptive audience.
CTV and OTT are similar but not the same. The best way to understand the difference between the two is to remember that CTV usually refers to the device a person uses to access streaming content. OTT is the software or platform that provides access to the content.
Often, a person uses a CTV device, such as a Roku player or smart TV, to access an OTT service. They can also access an OTT service on their tablet, computer or smartphone.
Yes, Hulu ads are targeted based on a user’s location, age, gender, and interests. You can also target ads based on program genre but can’t choose specific shows or movies where your ads will appear.
Hulu’s approach showcases the power of streaming services advertising by leveraging detailed audience insights for highly targeted ad placements, ensuring that your ads reach the right audience.
Hulu’s ad-supported plan is its most popular offering, consistently chosen by the majority of subscribers. Advertising on streaming TV through Hulu allows your brand to reach highly targeted audiences based on the following:
- Show genre
- User location
- User age
- User interests
- User gender
While you can select the genre of shows for your ads, you can’t choose the exact programs in which your connected TV ads will appear.