
With access to over 3,000 data providers, such as American Express, Mastercard and Nielsen, MediaMax uses informed insights to create custom audience segment.
With access to over 3,000 data providers, such as American Express, Mastercard and Nielsen, MediaMax uses informed insights to create custom audience segment.
Audio ads are served across podcasts, digital radio and music streaming services.
Video ads are served via OTT inventory (ie. Netflix, Hulu, Disney+ and Sling) and CTV (ie. Roku TV, Smart TV, Apple TV and Amazon Fire).
All ads run in a brand safe environment along side non-sensitive content.
MediaMax suggests a display campaign to run in tandem with a streaming audio campaign. This will help create a “surround sound” message for you to reach your target consumers on multiple platforms and increase help increase engagement.
While many people still listen to traditional radio, this old form of media can’t compete with streaming radio services. Streaming radio, also known as internet radio, reaches millions of active listeners each day. Hosted on music apps and online websites, streaming radio is easy to access and allows people to listen to the content they care about anytime they want. Most listeners prefer using mobile devices to listen to online radio, but also use tablets, computers, and other smart devices.
More importantly, over 77% of people who create profiles on these streaming radio services use free accounts that are ad supported. In other words, the majority of internet radio listeners are hearing and viewing radio ads. The most popular platforms, like Pandora and Spotify, reach close to a combined 500 million listeners through their user base. Businesses that want to tap into these massive audiences should think about putting advertisements within this media space. You can purchase audio ads that will appear while listeners are consuming podcasts, music, and other streaming radio content. Businesses can also buy ad banners, insert video ads, and purchase sponsored streaming sessions to target consumers directly.
Spotify, iHeartRadio, and Pandora all have ad-building services that allow you to customize and create ads. You can sign up for these services on their website and share your ads. Businesses can also get on a waiting list to have their ad featured on podcasts for any of these platforms.
To start advertising follow these steps:
The rates for internet radio advertising will depend on several different factors. This includes the number of ads you are uploading, the type of ads, and the number of clicks or views you get. For self-service advertisements, you will spend a minimum of $250 dollars to create your ads.
With each click or view of your ad, Spotify charges 15 to 25 cents. At Pandora cost is calculated by CPM. For videos, this will be $15-$25 dollars per CPM. Audio ads are $8-$12 per CPM. Visuals are $5-$7 per CPM.
iHeartRadio has a more flexible price range. You can choose how many people view your ad. Typically, it will cost you around 5,000 to 30,000 dollars each week for 30 million online impressions.
Brands that want to expand their business and attract new customers should consider advertising on streaming radio services. Streaming radio is the fastest-growing platform on the internet and offers unique benefits and features that will not be found in traditional radio advertisements and other forms of marketing.
You want to get the most out of your online ad campaign. Luckily, advertisements on radio streaming services like Pandora, Spotify, and iHeartRadio can connect you to a large audience that will bring your business to the next level.