With access to over 3,000 data providers, such as American Express, Mastercard and Nielsen, MediaMax uses informed insights to create custom audience segment.
Streaming Radio Advertising.
Audio ads are served across podcasts, digital radio and music streaming services.
Video ads are served via OTT inventory (ie. Netflix, Hulu, Disney+ and Sling) and CTV (ie. Roku TV, Smart TV, Apple TV and Amazon Fire).
All ads run in a brand safe environment along side non-sensitive content.
MediaMax suggests a display campaign to run in tandem with a streaming audio campaign. This will help create a “surround sound” message for you to reach your target consumers on multiple platforms and increase help increase engagement.
Benefits of Streaming Radio.
You Will Reach Your Target Audience
Standard radio and tv ads don’t have the same capabilities as streaming radio advertisements. You can directly target your audience with online radio ads.
Spotify and other services use first-party data to find the right listeners for your ads. Streaming radio platforms factor in age, gender, music listening habits, location, and other pertinent information to create an advertisement experience that is tailored to the individual.
What this means is that your ads will reach listeners that are interested in your brand.
Streaming Radio Ads Are More Versatile
Other forms of internet advertisement can only reach your audience while they are browsing the internet or scrolling through social media. On the other hand, radio advertisements on streaming platforms aren’t limited to these activities and have a huge advantage.
You can get your message across to consumers that are out exercising at the gym, biking, walking, doing chores, driving to work, listening to music with friends, and engaging in other tasks where they can listen to content or podcasts.
You Will Save Money on Audio Advertisement
Audio advertisements aren’t as expensive to make as visual ads. While we do recommend creating visual ads on Spotify, Pandora, and iHeartRadio, you can save a lot of money by producing audio ads on these platforms.
The return on investment is high as you don’t need many resources to create an audio advertisement.
Good For Web-Based Businesses With An Online Presence
Radio advertisements include a wide range of options. You can also make clickable ads and banners to direct listeners to your website. If you have a web-based business or a brand with a large online presence, streaming radio services are ideal, as you can bring your customers one step closer to purchasing your products and services while they are already online.
Streaming Radio Ads Can’t Be Skipped
Unlike Youtube, Facebook, Twitter, and Instagram, consumers who use ad-supported accounts can’t skip past your ad quickly. In order to access the content they like, listeners have to hear your full 30-second audio ad. In addition, Spotify and other streaming radio services also limit the number of ads heard so your audience is more engaged and doesn’t get bored.
How Streaming Radio Works.
While many people still listen to traditional radio, this old form of media can’t compete with streaming radio services. Streaming radio, also known as internet radio, reaches millions of active listeners each day. Hosted on music apps and online websites, streaming radio is easy to access and allows people to listen to the content they care about anytime they want. Most listeners prefer using mobile devices to listen to online radio, but also use tablets, computers, and other smart devices.
Pandora & Spotify Ads
More importantly, over 77% of people who create profiles on these streaming radio services use free accounts that are ad supported. In other words, the majority of internet radio listeners are hearing and viewing radio ads. The most popular platforms, like Pandora and Spotify, reach close to a combined 500 million listeners through their user base. Businesses that want to tap into these massive audiences should think about putting advertisements within this media space. You can purchase audio ads that will appear while listeners are consuming podcasts, music, and other streaming radio content. Businesses can also buy ad banners, insert video ads, and purchase sponsored streaming sessions to target consumers directly.