With access to over 3,000 data providers, such as American Express, Mastercard and Nielsen, MediaMax uses informed insights to create custom audience segment.
Streaming Radio Advertising.
Reach Your Target Audience on Your Desired Platform Using maxIQ’s Intelligent Targeting.
Audio ads are served across podcasts, digital radio and music streaming services.
Video ads are served via OTT inventory (ie. Netflix, Hulu, Disney+ and Sling) and CTV (ie. Roku TV, Smart TV, Apple TV and Amazon Fire).
All ads run in a brand safe environment along side non-sensitive content.
MediaMax suggests a display campaign to run in tandem with a streaming audio campaign. This will help create a “surround sound” message for you to reach your target consumers on multiple platforms and increase help increase engagement.
Benefits of Streaming Radio.
You Will Reach Your Target Audience
Standard radio and tv ads don’t have the same capabilities as streaming radio advertisements. You can directly target your audience with online radio ads.
Spotify and other services use first-party data to find the right listeners for your ads. Streaming radio platforms factor in age, gender, music listening habits, location, and other pertinent information to create an advertisement experience that is tailored to the individual.
What this means is that your ads will reach listeners that are interested in your brand.
Streaming Radio Ads Are More Versatile
Other forms of internet advertisement can only reach your audience while they are browsing the internet or scrolling through social media. On the other hand, radio advertisements on streaming platforms aren’t limited to these activities and have a huge advantage.
You can get your message across to consumers that are out exercising at the gym, biking, walking, doing chores, driving to work, listening to music with friends, and engaging in other tasks where they can listen to content or podcasts.
You Will Save Money on Audio Advertisement
Audio advertisements aren’t as expensive to make as visual ads. While we do recommend creating visual ads on Spotify, Pandora, and iHeartRadio, you can save a lot of money by producing audio ads on these platforms.
The return on investment is high as you don’t need many resources to create an audio advertisement.
Good For Web-Based Businesses With An Online Presence
Radio advertisements include a wide range of options. You can also make clickable ads and banners to direct listeners to your website. If you have a web-based business or a brand with a large online presence, streaming radio services are ideal, as you can bring your customers one step closer to purchasing your products and services while they are already online.
Streaming Radio Ads Can’t Be Skipped
Unlike Youtube, Facebook, Twitter, and Instagram, consumers who use ad-supported accounts can’t skip past your ad quickly. In order to access the content they like, listeners have to hear your full 30-second audio ad. In addition, Spotify and other streaming radio services also limit the number of ads heard so your audience is more engaged and doesn’t get bored.
How Streaming Radio Works.
Internet Radio
While many people still listen to traditional radio, this old form of media can’t compete with streaming radio services. Streaming radio, also known as internet radio, reaches millions of active listeners each day. Hosted on music apps and online websites, streaming radio is easy to access and allows people to listen to the content they care about anytime they want. Most listeners prefer using mobile devices to listen to online radio, but also use tablets, computers, and other smart devices.
Pandora & Spotify Ads
More importantly, over 77% of people who create profiles on these streaming radio services use free accounts that are ad supported. In other words, the majority of internet radio listeners are hearing and viewing radio ads. The most popular platforms, like Pandora and Spotify, reach close to a combined 500 million listeners through their user base. Businesses that want to tap into these massive audiences should think about putting advertisements within this media space. You can purchase audio ads that will appear while listeners are consuming podcasts, music, and other streaming radio content. Businesses can also buy ad banners, insert video ads, and purchase sponsored streaming sessions to target consumers directly.
FAQs: Streaming Radio Advertising.
Spotify, iHeartRadio, and Pandora all have ad-building services that allow you to customize and create ads. You can sign up for these services on their website and share your ads. Businesses can also get on a waiting list to have their ad featured on podcasts for any of these platforms.
To start advertising follow these steps:
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- Choose your ad format: Do you want to create a banner, video, or audio clip? Figure out which medium will work best for what you are trying to advertise.
- Choose your platform: You can share your ads to iOS users, Android users, desktop, or all users.
- Optimize your ads: Make your ads concise yet clear, and consider what your audience wants to hear from your advertisements.
- Target your audience: You can specifically target your audience based on location and age range. We highly suggest entering a demographic that will fit your ads in the ad-building self-service.
- Upload your content: Once you have your visual campaign, audio, or video ready, upload your content to your preferred streaming radio service.
The rates for internet radio advertising will depend on several different factors. This includes the number of ads you are uploading, the type of ads, and the number of clicks or views you get. For self-service advertisements, you will spend a minimum of $250 dollars to create your ads.
With each click or view of your ad, Spotify charges 15 to 25 cents. At Pandora cost is calculated by CPM. For videos, this will be $15-$25 dollars per CPM. Audio ads are $8-$12 per CPM. Visuals are $5-$7 per CPM.
iHeartRadio has a more flexible price range. You can choose how many people view your ad. Typically, it will cost you around 5,000 to 30,000 dollars each week for 30 million online impressions.
Brands that want to expand their business and attract new customers should consider advertising on streaming radio services. Streaming radio is the fastest-growing platform on the internet and offers unique benefits and features that will not be found in traditional radio advertisements and other forms of marketing.
You want to get the most out of your online ad campaign. Luckily, advertisements on radio streaming services like Pandora, Spotify, and iHeartRadio can connect you to a large audience that will bring your business to the next level.