Drive awareness for your brand or business by messaging to your target audience across a custom list of website or a PMP, a set list of websites based on specific interests.
Private Marketplaces (PMPs).
Contextually align your message with relevant content.
Ensure brand safety with 100% domain transparency, frequency capping and custom site selection.
Custom white lists and PMP provide a cost-effective solution for reaching your target audience on the sites they are most likely to visit thereby extending the reach of your campaign.
Understanding PMP.
Verticals in Relation to PMP
Taking the time to better understand and cater to vertical markets can help businesses boost their exposure and ROIs by streamlining their marketing campaigns. Your business will exude clarity and simplicity, making it much more appealing. This can be quite advantageous in retaining and attracting new clientele in a wide range of industries and niches.
Your PMP Partner
As a partner, you can get your brand’s message across to target consumers with the help of MediaMax’s widespread network. Depending on your preferred demographic, you can choose exactly where you want your ad campaign to run. For instance, you can see your advertisements placed across a wide selection of formats, including:
– Billboards
– Waiting rooms
– Airports
– Shopping malls
– Bus shelters
A Focus On the Community Collection
Data leveraged from desktop, mobile, and video inventory – spread across some of the most popular news and social media platforms – are the driving force behind brand awareness in a particular designated market area (DMA). By relying on community collection, PMP digital advertising can target a specific cross-section of the market efficiently.
With the help of community collection from some of the top DMAs in the nation, your ability to penetrate a specific market is greatly enhanced and your outcomes equally improved. Because PMPs are primarily focused on private bidding, you can easily undertake tactful measures to serve your customers with a dynamically tailored brand message.
Optimizing with Custom Whitelists
With MediaMax’s custom whitelist, your ads will be running across multiple channels (including retail, entertainment, and local magazines) to attain maximum exposure. It can also help you maintain contextual integrity with popular themes that take consumer interests into account. This is essential, as each demographic has its own expectations.
Why Use PMP Advertising?
MediaMax – PMP Experts
With our guidance, you will have more control over your ad campaign, which makes it easier to maintain brand safety with verticals like domain transparency, frequency capping, and custom site selection. All publishers working with MediaMax guarantee exclusive previews so clients can feel more confident about their decisions in running an ad campaign.
Competitive Advantage
These aren’t the only advantages of our unique approach to consumer marketing, though. Other benefits of a custom whitelist include quality inventory across all digital platforms. PMP advertising is typically overlooked by an account manager who will help you set up and provide weekly reports, performance results, and metrics pertaining to your campaign.
FAQs: PMP Advertising.
Private marketplaces offer publishers who are concerned about ad fraud and other extremist content that was designed to tarnish their brand reputation, a safe place to programmatically buy or sell inventory. Furthermore, increasing reliance on first-party data these days has seen many publishers step out of open exchanges.
If you are an advertiser looking to build a connection with potential buyers more organically, then the tools offered by private marketplaces can help you do just that. Although private marketplaces tend to cater to select brands and inventory, there are many underlying advantages to using them when compared to the alternative.
Private Marketplaces allows both publishers and advertisers to customize their approach and target a specific audience that better aligns with their selected marketing efforts. Publishers can release premium inventory to a filtered group of advertisers that are open to paying a higher cost per mile (CPM) tag.
This also allows them to curate a safe and reliable ecosystem for buyers in exchange for a higher price. With private marketplaces, programmatic technology is employed to create the best of both worlds – a secure relationship between publishers and advertisers, all the while maintaining brand safety and buying efficiency.
RTB allows publishers to sell their digital advertising inventory to potential buyers in a more competitive and efficient manner. Authorized buyers will either have an ad server or bid engine to vigilantly bid on available impressions. It is a subcategory of programmatic dealing and the entire process takes place in less than a second.
At any given moment, multiple buyers can bid on an impression depending on the audience they are trying to target. The highest bid will win access to the particular ad space. RTB allows advertisers to fine-tune their marketing campaign and focus on the inventory that resonates with their offerings.