Digital Out-of-Home (OOH) Advertising.
Out-of-Home (OOH) advertising stands as a powerful medium for brand promotion, offering unique advantages that are unparalleled in the digital advertising space. MediaMax Network’s expertise in OOH advertising provides a robust platform for national brands, regional marketers, and local companies to create a significant impact in over 100 markets across the U.S. and Canada.
Traditional, Modern
Digital out-of-home advertising is found in real-world locations. OOH, ads are placed in a variety of places, this way you can reach your customers when they are out of their homes.
Through a range of mediums, you can spread your brand’s message effectively and widely to people that are out shopping, on their daily commute, at appointments, or simply walking around their city or town.
Targeting Outside
MediaMax ensures that your OOH ads are well thought out. We convey your unique values and message through high-impact digital out-of-home media. We place your ads in prime locations where many people can see your advertisements.
You can have your OOH placed in subways, airports, downtown advertising spaces, waiting rooms, and many other locations that we’ll talk more about on this page.
Impactful Brand Presence with OOH
Build Awareness
OOH advertising, with its physical presence and real-world impact, offers an immediate and enduring connection with consumers. Unlike digital ads that can be skipped or overlooked, OOH advertisements are part of the consumer’s environment, capturing attention in a non-intrusive yet compelling manner. This physical presence makes OOH an excellent tool for building brand awareness and reinforcing brand messaging.
Dynamic Ads
MediaMax Network harnesses the power of strategic locations and innovative designs to maximize the impact of your OOH campaigns. Whether it’s billboard advertising, transit ads, or dynamic digital signage, our solutions are designed to capture the attention of your target audience effectively. Our team specializes in identifying high-traffic areas and prime locations that ensure maximum visibility for your brand.
Local Visibility
One of the critical strengths of OOH advertising is its ability to target specific geographical areas. This is particularly beneficial for local and regional businesses aiming to increase their presence in particular markets. By placing ads in strategic locations, MediaMax helps businesses tap into local markets, connecting with consumers right where they live, work, and play.
MediaMax’s commitment to innovation in OOH advertising extends to eco-friendly practices as well. We recognize the importance of sustainable advertising and offer solutions that minimize environmental impact. From using energy-efficient digital screens to selecting materials that are recyclable and eco-friendly, our OOH strategies are designed with sustainability in mind.
How We Implement DOOH.
We Gather Consumer Data
To start the process of digital out-of-home advertising, MediaMax gathers mobile data from your audience. We analyze online behaviors, patterns, and other trackable information from consumers. This helps us figure out where your audience travels on a daily basis, and which locations they are most likely to be at.
We Pick The Prime Locations
Once we have this data, we execute our OOH strategy. We talk with you about the best real-world locations and channels for your OOH ads. This could include digital billboards, taxi shares, and street vendors.
We Use maxIQ
MediaMax’s programmatic technology maxIQ creates more efficient results for OOH and other types of advertisements. Our digital tool not only helps gather consumer data but also helps us target your audience and deliver ads across multiple media channels.
We Track and Report
MediaMax ensures optimal ROI by tracking your campaign step-by-step. We report the number of impressions served to consumers through OOH media. We also track the success and overall reach of your marketing campaign for you.
FAQs: OOH Advertising.
Out of home advertisement does have advantages over digital ads and other forms of advertisement. While there are some limits with OOH, the benefits of this advertisement strategy will help expand your business in a significant way.
Digital ads are a great way to spread your message and reach your audience — but online ads can be blocked or even skipped by consumers. This is why you want to diversify your marketing strategies and implement OOH.
Consumers can’t block out-of-home ads since they are usually found in public places; and OOH ads are so eye-catching, and usually placed in locations that draw the eye, people will be more likely to view your OOH advertisement.
OOH has been gaining more popularity over the years, especially as this form of advertisement has started to go digital. With digital OOH, you can create colorful ads that are dynamic and more engaging. Physical ads aren’t nearly as versatile.
With newer OOH media, you can cycle between multiple pictures, create moving images, and even display exciting videos for your marketing campaign. Your ads can show up in a wide range of locations as well.
In addition to drawing attention with large colorful displays, this form of advertisement also boosts other channels of advertisement. Marketing experts have found that exposure to digital billboards and other types of OOH media makes people more likely to click on online ads related to ads they have seen outside of their homes.
Many businesses want to use digital billboards for their OOH marketing campaigns. But, you might be wondering what the price of these billboards is. The range can be anywhere from $750 to $14,000 a month, depending on a few factors:
- Location: If you want your ads in an area with a lot of traffic and people, the cost will go up.
- Size: The size of your billboard will also impact the cost. As you can imagine larger billboards will increase prices.
Talk with the MediaMax team to learn how we can further implement out-of-home advertising for you!