Cultiver
Cultiver offers a range of linen products, including bed linen, bath linen, and home goods, all crafted with a focus on sustainability. Their commitment to using eco-friendly materials ensures both quality and comfort in their designs. Cultiver’s signature sheets are treated with natural enzymes during the wash cycle, resulting in soft, breathable fabric that embodies their dedication to excellence in every aspect of their products.
THE ASK
MediaMax was tasked with increasing Cultiver’s brand awareness, specifically driving awareness around Cultiver’s bedding. This was done through Condé Nast Digital Programs.
SOLUTION
INDUSTRY
Linens and Bedding
The Results
For Cultiver, the metric of success was predicated on awareness. The campaign achieved 305K impressions and 250 clicks, displaying the success in driving recognition and reach.