The first step is to identify your customer’s touch points.
Every interaction with a prospective customer contributes to a company’s brand image. These interactions have the power to form or alter the way your potential customer perceives your brand, business, and offering (products/services you offer).
The various touch points impact a prospective customer’s purchasing decision and an existing customer’s brand loyalty. With intense competition and customers becoming increasingly discerning, it’s important to reach customers at various touchpoints.
While this requires a multichannel approach, businesses need to identify those touchpoints that yield the highest awareness and conversion results.
Types of Touch Points
– Human Touch Points – Customer interactions with sales representatives or customer service personnel
– Physical Touch Points – Interactions that include something tangible, where the customer can physically touch the medium
– Sensory Touch Points – Customer interactions that include viewing and listening
Discover how we helped SMBs increase their online presence and reach a wider audience. Read our case studies here.