Marketing for Architects.

Our professionals at MediaMax specialize in assisting firms just like yours, making this process smooth and painless.
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Contextual

In the past, many architects would rely upon word-of-mouth advertising from happy customers and privately hope that their work spoke for itself. While this may work for established companies like Gensler and AECOM, smaller brands may need additional assistance.

Rather than you having to deal with all of the ins and outs of trying to sell your services – including those lengthy and tedious sales pitches and drawn-out technical demonstrations – a media agency can do all of the heavy lifting for you.

From the basic pay-per-click (PPC) marketing to boosting your online presence’s search engine optimization (SEO), the right digital marketing agency can help manage your firm’s reputation on your behalf. That way, you can return your focus to what really matters: the work itself.

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Visionary

Finding the right marketing agency can make all the difference in the success of your company. Advertising for architects’ firms is a niche-specific responsibility, a fact that the best media strategists understand quite well.

At MediaMax, we strive to take the stress and guesswork out of building a solid online presence through proven, custom methodologies.

Some of these techniques include:

– Content alignment with top brands in print by implementing strategic digital and print advertising
– Creating quality, search engine optimized content
– Offering a targeted client newsletter to increase engagement

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Accessible

Another popular method is through employing customer data, with the consent of your clients, to help generate powerful leads. We prefer to take a luxury programmatic approach, which is much more modern and effective than the traditional way of manually collecting this data.

This means that your targeted audience will be more motivated to share their insights with you. In turn, they’ll get the right type of advertising, which will resonate more soundly with them. This technique relies on a “right place, right time” approach and is much more effective overall.

Each of these methods have been demonstrated to be effective on a case-by-case basis, and our goal is to find the right combination for your architectural firm. As your partner, we’ll work alongside you to make sure your business gets the exposure it deserves.

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The 4 P’s of Marketing for Architects.

Overview

When it comes to successfully building up your architectural firm’s online presence, there are a few things you’ll need to keep in mind. Called the “4 P’s of Marketing for Architects,” these can make all the difference in how your brand’s reputation is perceived by the public.

The four P’s for architects are:

Engineering working with drawings inspection on laptop in the office

Position.

Your position defines who you are and what you offer to the public. It’s how you’ll stand apart from the competition, not only in value, but also in services. Defining your brand is an essential part of establishing yourself as a reputable architectural firm.

Beautiful mid adult woman architect wearing blue hardhat at construction site

Process.

Your firm’s process is integral to securing new clients. Not only do you want to let them know what you offer to them, but you also want to assure them that they have a defined (yet flexible!) process unique to their specific needs.

Top view Engineering working with drawings inspection and press calculator on the office desk and triangle ruler, safety glasses, compass, vernier caliper on Blueprint. Engineer

Professionals.

By highlighting the professionals at your architectural firm, you’ll be showing clients exactly who will be working for them. This is where you will highlight the skills of everyone involved in the project – and don’t be afraid to boast a little bit, either.

Happy architect in his design agency

Portfolio.

Your portfolio is going to be a snapshot of all of the previous projects you’ve been part of. When architects strive to let their work speak for itself, they’re referencing their diverse, detailed portfolio. Yours should also be high-quality and self-explanatory.

Real estate agents shake hands after the signing of the contract agreement

Expert Architectural Advertising.

The Right Company

When your focus is directed on your day-to-day responsibilities, it can be hard to try to manage both your business’s image and your actual workload itself. Doing so can be incredibly exhausting, time-consuming, and ineffective, offering a very poor return on your investment. Fortunately, with the right media company by your side to help you create and execute proven architect advertising ideas, you can finally do both with ease.

Portrait of successful group of business people, advertisers and marketers

Reach Out

To learn more about how our team of professionals can help make your brand a household name, please feel free to contact us today for a no-risk consultation. We look forward to creating a custom-tailored presence for you and your business!

Two hands reaching to one another

FAQs: Architectural Advertising.

If you’re trying to determine how to sell architectural services, there are a variety of ways you can accomplish this. The main takeaways, though, is to not underestimate the power of social media, build your company’s networking skills, and use newsletters to keep clients engaged.

READ OUR CASE STUDY: Advertising for Krekow Jennings

Asking the right questions can help ensure that you present yourself as competent and capable. Customizing your questions to their needs, therefore, is more important than asking generic questions. Some of these questions can include:

  • What are your long-term and short-term goals for your property?
  • What type of property or facility are you hoping to design?
  • Do you have any sustainable or green energy goals in mind?
  • What is your budget and your timeline for this specific project?
  • Who is the targeted demographic or user for this building?

When it comes to projects, there is no one-size-fits-all approach. Depending on your area of expertise, your targeted audience can range from the private homeowner to government contractors. You can choose to have either a narrow or a wider reach to maximize revenue.

There are many ways you can attract more clients to your architectural firm. These can include a combination of print and digital marketing for architects, pay-per-click advertising, and good SEO practices. At MediaMax, we will help you find the right ones to help your business grow.