Marketing for Architects.
Expert Architectural Advertising.
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When your focus is directed on your day-to-day responsibilities, it can be hard to try to manage both your business’s image and your actual workload itself. Doing so can be incredibly exhausting, time-consuming, and ineffective, offering a very poor return on your investment. Fortunately, with the right media company by your side to help you create and execute proven architect advertising ideas, you can finally do both with ease.
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To learn more about how our team of professionals can help make your brand a household name, please feel free to contact us today for a no-risk consultation. We look forward to creating a custom-tailored presence for you and your business!
The 4 P’s of Marketing for Architects.
Overview
When it comes to successfully building up your architectural firm’s online presence, there are a few things you’ll need to keep in mind. Called the “4 P’s of Marketing for Architects,” these can make all the difference in how your brand’s reputation is perceived by the public.
The four P’s for architects are:
Position.
Your position defines who you are and what you offer to the public. It’s how you’ll stand apart from the competition, not only in value, but also in services. Defining your brand is an essential part of establishing yourself as a reputable architectural firm.
Process.
Your firm’s process is integral to securing new clients. Not only do you want to let them know what you offer to them, but you also want to assure them that they have a defined (yet flexible!) process unique to their specific needs.
Professionals.
By highlighting the professionals at your architectural firm, you’ll be showing clients exactly who will be working for them. This is where you will highlight the skills of everyone involved in the project – and don’t be afraid to boast a little bit, either.
Portfolio.
Your portfolio is going to be a snapshot of all of the previous projects you’ve been part of. When architects strive to let their work speak for itself, they’re referencing their diverse, detailed portfolio. Yours should also be high-quality and self-explanatory.
FAQs: Architectural Advertising.
If you’re trying to determine how to sell architectural services, there are a variety of ways you can accomplish this. The main takeaways, though, is to not underestimate the power of social media, build your company’s networking skills, and use newsletters to keep clients engaged.
READ OUR CASE STUDY: Advertising for Krekow Jennings
Asking the right questions can help ensure that you present yourself as competent and capable. Customizing your questions to their needs, therefore, is more important than asking generic questions. Some of these questions can include:
- What are your long-term and short-term goals for your property?
- What type of property or facility are you hoping to design?
- Do you have any sustainable or green energy goals in mind?
- What is your budget and your timeline for this specific project?
- Who is the targeted demographic or user for this building?
When it comes to projects, there is no one-size-fits-all approach. Depending on your area of expertise, your targeted audience can range from the private homeowner to government contractors. You can choose to have either a narrow or a wider reach to maximize revenue.
There are many ways you can attract more clients to your architectural firm. These can include a combination of print and digital marketing for architects, pay-per-click advertising, and good SEO practices. At MediaMax, we will help you find the right ones to help your business grow.