Chatham Bars Inn
Chatham Bars Inn is a is a premier luxury coastal resort in Cape Cod, Massachusetts, renowned for its world-class service, exceptional spa amenities, exquisite cuisine, and leisure activities.
THE ASK
MediaMax was tasked with growing the Chatham Bars Inn’s awareness and reach. The goal was to reach a highly targeted audience of affluent consumers in specific drive-by markets who possess a passion for travel.
SOLUTION
maxIQ Premium Programmatic Advertising – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Tourism & Hospitality
The Results
For Chatham Bars Inn, the metric of success was centered on awareness and sales, and the campaign delivered outstanding results. With over 525K impressions and more than 175 social conversions, the campaign significantly boosted both interest and sales, achieving an impressive 2900% ROAS. As the client noted, “We’ve worked with a dozen other companies for small digital buys and options, and MediaMax was by far the best we’ve dealt with—so responsive and knowledgeable.” The campaign’s mix of display banners, native ads, and social media proved highly effective in driving remarkable engagement and return on ad spend.