Bowers Museum
Bowers Museum is an art museum located in Santa Ana, California. The museum’s permanent collection includes more than 100,000 objects. The museum’s permanent collection includes artworks, sculptures, textiles, ceramics, and archaeological artifacts representing various cultures and civilizations. It features notable strengths in the areas of pre-Colombian Mesoamerica, Native American Art, the art of Asia, Africa, and Oceania.
THE ASK
MediaMax was tasked with driving customers to purchase tickets for the Ascent to Glory: Everest exhibit at Bowers Museum in Santa Ana, California. This campaign was achieved through targeted dedicated emails.
SOLUTION
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of individuals with an interest in art located near the Santa Ana, California. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Art & Culture
The Results
For Bowers Museum, the metric of success was predicated on ticket sales. Our campaign demonstrated significant reach and engagement, driving over 3% ticket sales and showcasing the campaign’s effectiveness.