Baltimore Museum of Art
The Baltimore Museum of Art, located in Baltimore, Maryland is an art museum established in 1914. The museum holds a collection of 95,000 objects in addition to more than 1,000 pieces by Henri Matisse. The museum’s collection includes European and American paintings, sculptures, decorative arts, textiles as well as African, Asian, and Pacific Islander art.
THE ASK
MediaMax was tasked with driving brand awareness to the Baltimore Museum of Art. This was accomplished through utilizing maxIQ display to promote recognition.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Museum and Arts
The Results
For Baltimore Museum of Art, the metric of success was predicated on awareness and reach. The campaign received over 2M impressions and 5,000 clicks. This reveals significant reach and engagement, displaying the campaign’s effectiveness in generating interest.