Arena Stage at The Mead Center for American Theater
Arena Stage at The Mead Center for American Theater is a renowned venue in Washington, D.C. It boasts advanced technology and numerous amenities, including multiple restrooms, concessions, an onsite café, a reading area for students of American theater, full accessibility for people with disabilities, and an outdoor terrace with views of the Potomac and the Washington Monument.
THE ASK
MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for the Arena Stage at The Mead Center for American Theater. This was achieved through targeted dedicated e-mails (eMAX).
SOLUTION
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of those interested in theater. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Theater & the Arts
The Results
For Arena Stage at The Mead Center for American Theater, the metric of success was predicated on awareness. The campaign displayed reach and engagement, achieving over 11K views and 2K clicks. This reveals the campaign’s effectiveness in increasing interest.