Ko Olina Golf Club
Ko Olina Golf Club delivers a premium golf experience with immaculate fairways, tranquil lagoons, and breathtaking coastal scenery. Its world-class design and refined amenities make it one of Oʻahu’s most sought-after destinations for players seeking both beauty and challenge.
THE ASK
MediaMax’s primary objective was to increase Ko Olina Golf Club’s brand recognition while driving tee time bookings. To accomplish this goal, the campaign utilized search engine marketing and social media.
SOLUTION
Search Engine Marketing – Leveraging search engine marketing, ads reached high-intent users at the moment of search, with Google campaign optimizations ensuring maximum efficiency and impact.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Golf Resort
The Results
For Ko Olina Golf Club, the results demonstrate the campaign’s effectiveness in both increasing brand awareness and driving conversions for tee time bookings. The campaign achieved around 1,000 conversions with a 22x return on ad spend (ROAS).