Princeville Makai Golf Course
Princeville Makai on Kauai’s stunning North Shore invites golfers to experience championship-level play surrounded by dramatic ocean vistas and lush tropical landscapes. Designed to showcase the island’s natural beauty, the course offers a perfect balance of challenge and serenity. Players can enjoy premium amenities including a full-service clubhouse, pro shop, practice facilities, and elevated dining options—creating a truly unforgettable golf experience.
THE ASK
MediaMax’s primary objective was to increase Princeville Makai Golf Course brand recognition while driving tee time bookings. To accomplish this goal, the campaign utilized social media.
SOLUTION
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Golf Resort
The Results
For Princeville Makai Golf Course, the results demonstrate the campaign’s effectiveness in both increasing brand awareness and driving conversions for tee time bookings. The campaign achieved around 110 conversions with a return on ad spend (ROAS) of 3.29x