Wailea Golf Club
Wailea Golf Club in Wailea, Maui, invites golfers to experience world-class play amid breathtaking ocean views and meticulously maintained fairways. The course offers an exceptional blend of challenge and beauty, complemented by premium amenities including a full-service clubhouse and pro shop, state-of-the-art practice facilities, and upscale dining.
THE ASK
MediaMax’s primary objective was to increase Wailea Golf Club’s brand recognition while driving tee time bookings. To accomplish this goal, the campaign utilized maxIQ display and social media.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Golf Resort
The Results
For Wailea Golf Club, the results demonstrate the campaign’s effectiveness in both increasing brand awareness and driving conversions for tee time bookings. The campaign achieved around 2K conversions with an 11x return on ad spend (ROAS).