Mooo Burlington
Mooo Burlington quickly emerged as the standout gem of Columbus Hospitality Group (CHG), offering a menu that seamlessly fuses classic steakhouse favorites with modern flavors in a warm, inviting ambiance fit for any occasion.
THE ASK
MediaMax initially focused on increasing Mooo Burlington’s brand awareness through social channels to boost engagement. The strategy then shifted to driving reservations to enhance sales.
SOLUTION
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Food and Drink / Hospitality
The Results
For Mooo Burlington, success was first measured by creative performance and was later optimized for online reservations. Our campaign delivered 870K+ impressions, reached over 700k people, and delivered 200+ conversions. This campaign showcased its impact in driving interest, engagement, and sales.