CoCollect
CoCollect offers an art subscription service that allows consumers to loan emerging and museum-quality artwork for their space. Members enjoy personalized art curation, exclusive educational content, and white glove delivery and installation.
THE ASK
MediaMax was given the task of growing CoCollect’s brand awareness to a highly targetred audience of affluent home owners and C-Level executives.
SOLUTION
eMAX(Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of affluent home owners and C-Level executives. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Art
The Results
For CoCollect, success was measured by reach and awareness. The campaign achieved significant results, garnering over 110,000 views, 1,000 clicks, and reaching nearly 75,000 users on social platforms, along with a 15% click-to-view rate on email. These metrics demonstrate the campaign’s effectiveness in generating interest.