Fine Wine & Good Spirits
Fine Wine & Good Spirits operated by the Pennsylvania Liquor Control Board, is Pennsylvania’s main retailer for wine and spirits. The stores offer a wide selection of alcoholic beverages, along with accessories and gift items.
THE ASK
MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for Fine Wine & Good Spirits. This was achieved through targeted dedicated e-mails (eMAX).
SOLUTION
eMAX (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of people who enjoy dining out and entertaining. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Wines & Spirits
The Results
For Fine Wine & Good Spirits, the metric of success was predicated on awareness. The campaign displayed significant reach and engagement, driving over 2.8M impressions and and 3,000 clicks.