Velas Resorts
CASE STUDY

Velas Resorts

Velas Resorts, located on prime beachfronts in Mexico, offer spacious suites with private balconies, spa and wellness services, and diverse dining options. Guests enjoy activities such as water sports, golf, cultural experiences, and evening entertainment for an optimal relaxation experience.

 

THE ASK

MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for Velas Resort. This was achieved through targeted dedicated e-mails (eMAX).

SOLUTION

eMAX(Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of those interested in travel. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.

INDUSTRY

Tourism & Hospitality

 

 

location

The Results

For Velas Resorts, the metric of success was predicated on awareness. The campaign showed significant reach and engagement, driving over 12,000 views and 3,000 clicks. This highlighted the campaign’s positive impact in generating interest.

12 K+

Views

3 K+

Clicks

20.5 %

CTVR