Watermark – Brooklyn Heights
Watermark at Brooklyn Heights is a luxury senior living community in Brooklyn, NY, offering independent living, assisted living, and memory care. Amenities include restaurant-style dining, wellness and fitness centers, social activities, beauty salons, libraries, and outdoor spaces for relaxation and socialization.
THE ASK
MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for Watermark at Brooklyn Heights. This was achieved through targeted dedicated e-mails (eMAX).
SOLUTION
eMAX(Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of those potentially interested in living in the luxury retirement community. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Retirement Community
The Results
For The Watermark at Brooklyn Heights, the metric of success was predicated on reach and awareness. The campaign revealed significant reach and engagement, driving over 15,000 views and 2,000 clicks. This showcases the campaign’s effectiveness in driving interest.