Grand Canal Shoppes
The Grand Canal Shoppes is a renowned shopping mall located in Las Vegas, Nevada. Celebrated for its distinctive design inspired by the architecture and ambiance of Venice, Italy, the Grand Canal Shoppes boasts a diverse array of retail stores, restaurants, and entertainment options.
THE ASK
MediaMax was tasked with driving foot traffic to the Grand Canal Shoppes and encouraging visitors to Las Vegas to shop and dine at their property located in the Venetian Resort.
SOLUTION
maxIQ Premium Programmatic Advertising – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Retail & Entertainment
The Results
For Grand Canal Shoppes, the metric of success was predicated on sales. The campaign demonstrated significant reach and activity, driving over 2,500 conversions and 3.5M impressions. This reveals the campaign’s effectiveness in creating interest and driving sales.