Viewrail
Viewrail is the leading national provider of modern stairs and railing. Viewrail offers sleek and contemporary designs for both residential and commercial projects. Their products include multiple types of staircases, such as floating stairs, spiral stairs, and cable railing systems. Designs prioritize safety and durability.
THE ASK
MediaMax was tasked with reaching affluent consumers and capture leads via form inviting consumers to receive a free starter kit to design a custom floating stair system. This campaign was completed through programmatic advertising (maxIQ).
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Stairs and Railings
The Results
The campaign for Viewrail successfully met its objective of reaching affluent consumers interested in modern stairs and railing. Through a strategic approach, it effectively captured leads by inviting consumers to receive a free starter kit for designing a custom floating stair system, with a focus on conversions via form-fill. The campaign covered specific geographic areas, generating a substantial number of impressions, clicks, and conversions, demonstrating its ability to engage the target audience and drive interest.