Visit Palm Springs
Discover the best of Palm Springs with the official information guide to the Coachella Valley. Visit Palm Springs and explore a lively mix of food, fun, attractions and experiences for all ages.
THE ASK
MediaMax’s primary goal of this initiative was to boost awareness and increase the visibility of Palm Springs, California, as a desirable destination.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Tourism
The Results
For Visit Palm Springs, success was measured by increased awareness. The maxIQ Display and pre-roll ads effectively boosted visibility for Palm Springs, attracting a large audience and achieving a high number of clicks, click-throughs, and video completions.