Visit Palm Springs
Visit Palm Springs invites travelers to experience the perfect blend of relaxation and adventure. With year-round sunshine, world-class resorts, vibrant dining, and a rich arts and cultural scene, Palm Springs is a desert oasis that offers something for everyone, from poolside retreats to outdoor exploration in the surrounding mountains.
THE ASK
MediaMax partnered with Visit Palm Springs to boost brand awareness through a strategic ad campaign using maxIQ programmatic display, engaging travel-savvy audiences across their top markets.
SOLUTION
MediaMax executed a tactical maxIQ Premium Programmatic campaign to create custom audience segments based on demographics, behaviors, and geography, maximizing brand recognition, exposure, and boosting engagement for Visit Palm Springs.
INDUSTRY
Tourism
The Results
For Visit Palm Springs, success was measured by increased awareness. The maxIQ Display and pre-roll ads effectively boosted visibility for Palm Springs, attracting a large audience and achieving a high number of clicks, click-throughs, and video completions.