SOCIAL ADS

IMAGEFeeds (FB & IG) Aspect Ratio*: 1:1 OR 1.91:1 (FB only)
Resolution: 1080×1080
Stories (FB & IG) Aspect Ratio*: 9:16
Resolution: 1080×1080
Text Requirements:
Text: 125 Characters
Link & Headline Description: 27 Characters
VIDEOSFeed Aspect Ratio*: 1:1 (FB) & 4:5 (IG)
Resolution: 1080×1080
Stories Aspect Ratio*: 9:16 (FB & IG)
Resolution: 1080×1080
File Types Accepted: .mp4, .mov and .gif
Max File Size: 4GB
Text Requirements:
Text: 125 Characters
Link & Headline Description: 27 Characters
CAROUSEL
(2 – 10 Images or Video)		Feed Aspect Ratio*: 1:1 (FB & IG)
Resolution: 1080×1080
Stories Aspect Ratio*: 1:1 (IG)
Resolution: 1080×1920
Text Requirements:
Text: 125 Characters
Link & Headline Description: 27 Characters

** Assets are due two weeks prior to launch

PROHIBITED CREATIVE GUIDELINES

  • – Promote online gambling (paid, free, or gateway to paid gambling; brick-and-mortar gambling is acceptable)
  • – Depicting or delivering libelous, violent, tasteless, hate, defamatory, or illegal content
  • – Portray partial or complete nudity, pornography, and/or adult themes, obscene content, alcohol/tobacco-related products
  • – Ads promoting cannabis/CBD products are subject to creative design
  • – Spawn pops, simulate clicks, malicious code, viruses, or executable files of any kind
  • – Delivering surveys via floating layers, pop-ups or pop-unders
  • – No explicit language, no spelling mistakes, no simulated expletives (e.g.: #$%!)

Please visit Meta’s full list of prohibited restrictions for creative