SOCIAL ADS
The below specs are applicable to all following available ad types: Image, Video, and Carousel.
| FEEDS & STORIES | 1440×1440 (1:1 aspect ratio) 1440×1800 (4:5 aspect ratio) 1440×2560 (9:16 aspect ratio)* *Leave the following areas free of text or logo overlays to avoid them being covered by the profile icon or CTA: -For 9:16 ratio (ONLY): 14% of the top, 6% of the sides, and 35% of the bottom |
| FILE TYPES | Images: JPG or PNG Videos: MP4, MOV or GIF |
| MAX FILE SIZE | Images: 30 MB Videos: 4 GB |
| TEXT REQUIREMENTS | Primary Text: 125 Characters Headline & Link Description: 27 Characters *Text over character limits is allowed but may be truncated with a “See More…” prompt |
| ADDITIONAL AD REQUIREMENTS | Carousel Ads require 2-10 images and/or videos |
** Assets are due two weeks prior to launch
ADDITIONAL CREATIVE GUIDELINES
- MediaMax recommends running 3-5 ads per campaign. These can be a mix of single image, single video, or carousel ads.
- If you would like to run carousel ads, please let us know when you provide creative assets and specify:
- Which images/videos should be grouped in the carousel.
- Which images/videos should run as single image or single video ads.
- We recommend videos be 6s-15s for optimal engagement, or up to 30s.
- Please note that creative swaps may occur every 4-6 weeks during the campaign flight, if applicable.
Please visit Meta’s full list of prohibited restrictions for creative.