Visit Dallas
Visit Dallas is dedicated to driving economic impact and enhancing the lives of those who live, work, and play in the city. From booking conventions and major sporting events to attracting commercials and travel groups, Visit Dallas highlights everything that makes this vibrant city unforgettable.
THE ASK
MediaMax was tasked with growing Visit Dallas’s brand awareness through social channels to help drive engagement.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to compile specific audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Tourism
The Results
For Visit Dallas, the metric of success was predicated on creative performance. Our campaign demonstrated significant reach and engagement, driving over 4 million social impressions and showcasing the campaign’s effectiveness in generating interest and driving brand awareness.