Visit Dallas
Visit Dallas is dedicated to driving economic impact and enhancing the lives of those who live, work, and play in the city. From booking conventions and major sporting events to attracting commercials and travel groups, Visit Dallas highlights everything that makes this city unforgettable.
THE ASK
MediaMax was entrusted with enhancing Visit Dallas’s brand visibility through strategic social media initiatives and direct ad placements designed to foster deeper engagement, exposure, and audience connection.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to compile specific audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
Newsletters – With access to over 1,500 premium publisher newsletters, MediaMax will contextually align your brand messaging and position your ad directly in your optimal target consumers’ in-boxes.
Conde Nast Digital – Direct placement on Condé Nast’s sites, either a single site or a customized site collection, offers your brand premium ad placements.
INDUSTRY
Tourism
The Results
For Visit Dallas, the metric of success was predicated on brand awareness. Our campaign demonstrated significant reach and engagement, driving over 17 million impressions and showcasing the campaign’s effectiveness in generating interest and driving brand awareness.