Loewen
Loewen is the leading manufacturer of premium windows and doors for the luxury architectural market in North America and abroad. Their products are known for their durability, energy efficiency, and timeless design.
THE ASK
MediaMax was tasked with reaching customers with an interest in home design and industry professionals to increase awareness of SBS OneSource and their newly renovated Pembroke, MA showroom, showcasing handcrafted windows and doors. To achieve this goal MediaMax implemented a full-page ad in Architectural Digest, targeted digital campaign, and targeted dedicated emails.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of individuals interested in home design. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Home Decor
The Results
For Loewen, the campaign effectively met its objective of increasing awareness of SBS OneSource and Loewen’s renovated showroom among customers interested in home design and industry professionals. This was completed using a multichannel media approach.