Filoli
Filoli is a historic country estate nestled in Woodside, California, spanning 654 acres along the coast. This magnificent property offers a glimpse into the region’s natural beauty while also playing a vital role in preserving five distinct ecosystems; making it a sanctuary for nature enthusiasts and history buffs alike.
THE ASK
MediaMax was tasked with driving traffic to Filoli’s brand through programmatic advertising (maxIQ) and social.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Tourism and Hospitality
The Results
For Filoli, the metric of success was predicated on website traffic. The campaign demonstrated critical reach and engagement, driving over 18.5K clicks and a 7.1% click through rate (CTR). This reveals the campaign’s effectiveness in creating interest and traffic.