DOOH? Why Yes We DO!
For more than a decade, MediaPost’s Digital Out-of-Home Awards have honored the most creative, innovative and effective communications in digital out-of-home media.
During my years as MediaPost’s Director of Marketing, it was a real pleasure to be part of a team bestowing ad industry recognition on the best work in the space. And great fun to meet the creative teams behind all the super-effective campaigns.
“DOOH” was an acronym I quickly became familiar with, though I remember when it was brand new to me…
Is it brand new to you? Are you considering it?
If so… you’re in the right blog!
This past Monday, we were all very excited to welcome Patrick Cannon to MediaMax as our new Head of Digital. Pat is a true programmatic expert; it’s his sweet spot. Part of Pat’s province is making sure our DOOH game is top shelf.
If you’re looking to get your targeted message on any digital screen – in the elevators of posh buildings, on taxi tops, on the mega-billboards in Times Square, in any specific location – MediaMax can make it happen. And your message will translate into lots of business.
It’s very exciting stuff when you fully understand how it works. The geofencing involved can relay your message to a person’s phone just 5 minutes after they’ve seen your message on digital signage.