Client

High Museum of Art

The High Museum of Art is Atlanta’s leading art museum, offering a diverse collection of classic and contemporary works, engaging exhibitions, and educational programs for all ages.

The Ask:

MediaMax was tasked with increasing brand awareness for High Museum of Art through a strategic paid social advertising campaign and eMAX dedicated emails.

Solutions:

To maximize reach and awareness, MediaMax implemented a targeted advertising strategy across Meta and eMAX. This multi-channel approach ensured broad exposure to key audience segments, strengthening brand recognition and engagement for the High Museum of Art.

Key strategies included:

– Audience Targeting – Delivering ads to art enthusiasts, cultural event seekers, and high-value local audiences using interest, demographic, and behavioral segmentation.

– Multi-Channel Integration – Combining Meta ads with dedicated eMAX email campaigns to reinforce messaging and extend campaign reach.

The Results:

High Museum of Art’s campaign, focused on awareness, driving 1.3M impressions, showcasing its impact on engagement and awareness.

Social Results:

– 1.3M+ Impressions

– 6.8K+ Clicks

– 1.4% CTR

eMAX Dedicated Email Results:

– 221K+ Views

– 34K+ Clicks

– 2.58% CTR