Treetop Resorts
Treetops Resorts, located in Northern Michigan, offers a wide range of entertainment options, including recreational activities, spa services, outdoor exploration opportunities, and beautiful natural scenery, ensuring a memorable stay for guests year-round.
MediaMax was tasked with driving bookings for Treetops Resorts through a strategic maxIQ programmatic display and paid social campaign.
To maximize reach and conversions, MediaMax leveraged a targeted Meta advertising strategy across Instagram and Facebook. This approach ensured highly efficient delivery to the right audience segments, driving direct sales.
Key strategies included:
— Advanced Audience Targeting – Reaching luxury travelers and high-intent consumers through interest and behavior-based segmentation.
Treetop’s campaign, focused on awareness and sales, drove 2.8M impressions and 600K+ impressions, showcasing its impact on engagement and revenue.
– 2.8M+ Impressions
– 3K+ Clicks
– 200+ Conversions
– 600K+ Impressions
– 5K+ Clicks
