Shades of Light
Shades of Light is a premier retailer of stylish lighting and home décor, known for unique, design-forward pieces that suit a range of interior styles. With a curated selection of lighting, rugs, and accents, the brand blends quality craftsmanship with creative design to elevate any space.
MediaMax was tasked with increasing brand awareness and driving direct bookings for Excellence Resorts through a strategic paid social and programmatic advertising (maxIQ) campaign.
Solutions:
To maximize reach and conversions, MediaMax leveraged a targeted Meta advertising strategy across Instagram and Facebook. This approach ensured highly efficient delivery to the right audience segments, optimizing engagement and driving direct sales.
Key strategies included:
— Advanced Audience Targeting – Reaching luxury travelers and high-intent consumers through interest and behavior-based segmentation
For Shades of Light, success was measured by sales. The campaign delivered strong reach and engagement, generating over 200 conversions and proving its impact on driving interest and purchases.
– 1M+ Impressions
– 1000+ Clicks
– 200+ Conversions
– 220K+ Impressions
– 700+ Clicks
