The Winter Show
The Winter Show is NYC’s premier annual fair for art, antiques, and design, featuring diverse works from global artists and professionals.
MediaMax was tasked with increasing The Winter Show’s brand awareness through a strategic combination of programmatic advertising (maxIQ) and targeted paid social campaigns.
To maximize reach and conversions, MediaMax leveraged a targeted programmatic and Meta advertising strategy across Instagram and Facebook. This approach ensured highly efficient delivery to the right audience segments, optimizing engagement and awareness.
Key strategies included:
— Advanced Audience Targeting – Reaching art /cultural enthusiasts and high-intent consumers through interest and behavior-based segmentation.
For The Winter Show, success was measured by recognition and website traffic. The campaign boosted reach and engagement, driving 5,000+ clicks and demonstrating its effectiveness in generating interest.
– 750K+ Impressions
– 2500+ Clicks
– 0.1% CTR
– 243K+ Impressions
– 5K Clicks
– 2% CTR
