Fritz Hansen
Fritz Hansen is a global leader in furniture, lighting, and accessory design and production. Driven by a passion for beauty, quality, and craftsmanship, the company embodies a modern, Nordic lifestyle and collaborates with visionary artists, designers, and architects from around the world.
THE ASK
MediaMax’s primary goal with this campaign was to amplify website traffic and foster increased user engagement, focusing on affluent consumers. The campaign’s timeframe spanned one month, emphasizing a dynamic and swift approach. The results were achieved through programmatic advertising (maxIQ) and social.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across META, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Furniture
The Results
For Fritz Hansen, the campaign’s success was gauged through the key performance indicator (KPI) of monitoring website visits, with the aim of enhancing Fritz Hansen’s online presence and attracting a broader audience of discerning consumers. The campaign for Fritz Hansen was successful in increasing website traffic and fostering greater user engagement. The dynamic approach amplified the brand’s online presence and attracted a broader audience of discerning consumers.