Chopard
Chopard, a luxury Swiss watchmaker and jewelry company, is renowned for its timeless pieces and exceptional quality. Founded by Louis-Ulysse Chopard in 1860, the brand has built a reputation for reliability, precision, and meticulous craftsmanship.
THE ASK
MediaMax was given the task of growing Chopard’s sales and recognition through programmatic advertising (maxIQ) and social.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Jewelry
The Results
For Chopard, the metric of success was predicated on sales and traffic. Our campaign demonstrated significant reach and engagement, driving around 165 conversions and 40M impression. This indicates the campaign’s effectiveness in increasing interest and sales.