D. Porthault
D. Porthault, a Parisian brand established in 1920 by Daniel Porthault, offers an exquisite range of linens and textiles. Specializing in bed linens, bath linens, table linens, and home accessories made from high-quality materials like Egyptian cotton, linen, and silk.
THE ASK
MediaMax was given the task of increasing D. Porthault sales and recognition by utilizing programmatic advertising (maxIQ) and social media.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Home Luxury Linens
The Results
For D. Porthault, the metric of success was predicated on sales and awareness. Our campaign delivered significant reach and participation, driving around 200 conversions. This reveals the campaign’s effectiveness in generating interest and driving sales.