Zeta Charter Schools
Zeta Charter Schools are a network of public charter schools in New York City, offering a rigorous and personalized education to prepare students for success. They emphasize both academics and social-emotional learning, nurturing the mind, body, and soul. Zeta promotes innovative teaching methods and fosters a strong community.
THE ASK
MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for Zeta Charter School. This was achieved through targeted dedicated e-mails (eMAX).
SOLUTION
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of those in the areas with potential students. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Education
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The Results
For Zeta Charter School, the metric of success was predicated on awareness. The campaign displayed significant reach and engagement, achieving over 2K clicks and promoting interest.