Zeta Charter Schools
Zeta Charter Schools are a network of public charter schools in New York City, offering a rigorous and personalized education to prepare students for success. They emphasize both academics and social-emotional learning, nurturing the mind, body, and soul. Zeta promotes innovative teaching methods and fosters a strong community.
THE ASK
MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for Zeta Charter School. This was achieved through targeted dedicated e-mails (eMAX).
SOLUTION
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of those in the areas with potential students. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Education
The Results
For Zeta Charter School, the metric of success was predicated on awareness. The campaign displayed significant reach and engagement, achieving over 2K clicks and promoting interest.