Watermark – Rose Tree Place
Watermark at Rose Tree Place is a collection of retirement communities that assist in senior living and dozens of communities nationwide. The Watermark communities aim to meet each individuals’ needs and complement their ideal lifestyle.
THE ASK
MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for Rose Tree Place. This was achieved through targeted dedicated e-mails (eMAX).
SOLUTION
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of friends and family. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Retirement Community
The Results
For Rose Tree Place through Watermark, the metric of success was predicated on awareness. The campaign resulted significant reach and engagement, driving over 2K clicks and showcasing the campaign’s effectiveness.