Visit Palm Springs
Visit Palm Springs invites travelers to experience the perfect blend of relaxation and adventure. With year-round sunshine, world-class resorts, vibrant dining, and a rich arts and cultural scene, Palm Springs is a desert oasis that offers something for everyone, from poolside retreats to outdoor exploration in the surrounding mountains.
THE ASK
MediaMax partnered with Visit Palm Springs to boost brand awareness through a targeted, personalized strategy using eMAX dedicated emails, engaging travel-savvy audiences across their top markets.
SOLUTION
MediaMax executed a strategic eMAX campaign to maximize reach and awareness, delivering tailored exposure to key audiences while amplifying brand recognition and strengthening engagement for Visit Palm Springs.
INDUSTRY
Travel / Resorts
The Results
For Visit Palm Springs, the metric of success was predicated on awareness. The campaign showed significant reach and engagement, driving over 74,000 views and 12,000 clicks. This highlighted the campaign’s positive impact in generating interest.