Velas Resorts
Velas Resorts, located on prime beachfronts in Mexico, offer spacious suites with private balconies, spa and wellness services, and diverse dining options. Guests enjoy activities such as water sports, golf, cultural experiences, and evening entertainment for an optimal relaxation experience.
THE ASK
MediaMax was tasked with raising awareness among a highly targeted audience to help raise brand awareness for Velas Resort. This was achieved through targeted dedicated e-mails (eMAX).
SOLUTION
eMax (Targeted Dedicated E-Mails) – Personalized email messages were delivered directly to a highly targeted audience of those interested in travel. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Tourism & Hospitality
The Results
For Velas Resorts, the metric of success was predicated on awareness. The campaign showed significant reach and engagement, driving over 12,000 views and 3,000 clicks. This highlighted the campaign’s positive impact in generating interest.