Travel Paso – San Jose
Travel Paso – San Jose strategically markets Paso Robles in San Jose, fostering collaboration and championing hospitality to maximize the benefits of tourism for the community. By inspiring partnerships and promoting the region’s unique offerings, Travel Paso ensures that Paso Robles stands out as a premier destination, attracting visitors and enhancing the local economy.
THE ASK
MediaMax was tasked with growing Travel Paso – San Jose’s awareness and visibility to Paso Robles. This would be achieved though maxIQ Display and pre-roll, specifically Awareness, Web traffic, and Video Click Rate (VCR).
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography. For Travel Paso, this was achieved through maxIQ display and pre-roll to specifically drive awareness, web traffic and VCR.
INDUSTRY
Tourism & Hospitality
The Results
For Travel Paso – San Jose, success was measured by increased awareness. The campaign’s impressive impressions and clicks significantly boosted online traffic to Paso Robles, enhancing its prominence and visibility as a top travel destination.
CTR benchmarks at the time were .06-.18% CTR for
standard banners and 65-70% VCR for pre-roll.