Travel Paso – Los Angeles
Travel Paso – Los Angeles strategically markets Paso Robles in Los Angeles, fostering collaboration and championing hospitality to maximize the rewards of tourism. By promoting the region’s unique offerings and inspiring partnerships, Travel Paso ensures Paso Robles stands out as a premier destination, attracting visitors and boosting the local economy.
THE ASK
MediaMax was tasked with growing Travel Paso – Los Angeles awareness and visibility to Paso Robles. This would be achieved though maxIQ Display and pre-roll, specifically Awareness, Web traffic, and Video Click Rate (VCR).
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography. For Travel Paso, this was achieved through maxIQ display and pre-roll to specifically drive awareness, web traffic and VCR.
INDUSTRY
Tourism & Hospitality
The Results
For Travel Paso – Los Angeles, success was measured by increased awareness. The campaign’s significant impressions and clicks boosted online traffic to Paso Robles, enhancing its visibility and appeal as a top destination for travelers.
CTR benchmarks at the time were .06-.18% CTR for
standard banners and 65-70% VCR for pre-roll.