Solaz
Solaz is a luxury collection resort located in Los Cabos, Mexico. This 34-acre property offers access to four restaurants, three bars, five pools, and the 10,000-square-foot Ojo de Liebre Los Cabos Spa.
THE ASK
MediaMax was responsible for increasing Solaz’s brand awareness through targeted dedicated e-mails (eMax).
SOLUTION
eMax (Targeted dedicated e-mails) – Personalized email messages were delivered directly to a highly targeted audience of affluent international travelers. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Hotel and Resort
![solaz_experience_background](https://mediamaxnetwork.com/wp-content/uploads/2024/05/solaz_experience_background.jpg)
The Results
For Solaz, the metric of success was predicated on brand awareness. The campaign revealed participation and involvement. It demonstrated a CTVR of 15%, displaying the campaign’s impact in creating interest and promoting sales.