Solaz
Solaz is a luxury collection resort located in Los Cabos, Mexico. This 34-acre property offers access to four restaurants, three bars, five pools, and the 10,000-square-foot Ojo de Liebre Los Cabos Spa.
THE ASK
MediaMax was responsible for increasing Solaz’s brand awareness through targeted dedicated e-mails (eMax).
SOLUTION
eMax (Targeted dedicated e-mails) – Personalized email messages were delivered directly to a highly targeted audience of affluent international travelers. With a guaranteed CTR of 2%, eMAX is specifically designed to drive awareness and engagement.
INDUSTRY
Hotel and Resort
The Results
For Solaz, the metric of success was predicated on brand awareness. The campaign revealed participation and involvement. It demonstrated a CTVR of 15%, displaying the campaign’s impact in creating interest and promoting sales.