Mooo Burlington
Mooo Burlington quickly emerged as the standout gem of Columbus Hospitality Group (CHG), offering a menu that seamlessly fuses classic steakhouse favorites with modern flavors in a warm, inviting ambiance.
THE ASK
MediaMax initially focused on establishing Mooo Burlington’s brand presence across social platforms to cultivate engagement. Over time, the strategy evolved to emphasize driving reservations and boosting sales, ensuring a more targeted and results-driven approach.
SOLUTION
Social – Utilizing social media, ads were delivered directly and efficiently to the target audience. Ads were served across Meta, including Instagram and Facebook and was optimized based on performance.
INDUSTRY
Food and Drink / Hospitality
The Results
For Mooo Burlington, success was first measured by creative performance and was later optimized for online reservations. Our campaign delivered 1M+ impressions, reached over 70k users, and delivered nearly 200 conversions. This campaign showcased its impact in driving interest, engagement, and sales.