Meet Boston
Meet Boston showcases the city’s unique blend of history, innovation, and culture. From iconic landmarks and vibrant neighborhoods to world-class dining and event venues, Boston offers unforgettable experiences for visitors of all kinds and seamless opportunities for meetings, conventions, and gatherings.
THE ASK
MediaMax partnered with Meet Boston to boost brand awareness through a targeted, personalized strategy using eMAX dedicated emails, engaging culture-enthusiastic and travel-savvy audiences across their top markets.
SOLUTION
MediaMax executed a strategic eMAX campaign to maximize reach and awareness, delivering tailored exposure to key audiences while amplifying brand recognition and strengthening engagement for Meet Boston.
INDUSTRY
Travel
The Results
For Meet Boston, the metric of success was predicated on awareness. The campaign showed significant reach and engagement, driving over 181,000 views and 25,000 clicks. This highlighted the campaign’s positive impact in generating interest.