Magnanni
Magnanni is a luxury footwear brand that specializes in crafting high-quality men’s shoes, particularly dress shoes and leather accessories. The brand is known for its meticulous designs and range of shoe styles, including dress shoes, loafers, boots, and sneakers.
THE ASK
MediaMax was tasked with driving sales for Magnanni’s men’s shoe company and increase awareness. To achieve this goal MediaMax used first-party data targeting with maxIQ as well as retargeting: display and native placements.
SOLUTION
maxIQ Premium Programmatic – With access to over 3,000 data providers, MediaMax uses informed insights to create custom audience segments based on demographics, behaviors, and geography.
INDUSTRY
Footwear
The Results
For Magnanni, the results indicate a successful campaign, with a significant number of impressions, clicks, and conversions, resulting in substantial revenue growth. The campaign effectively reached the target audience, driving sales and achieving a positive Return on Advertising Spend (ROAS) for Magnanni’s luxury men’s apparel and shoe company.